Articles from Moloco

Moloco, the AI performance advertising company, today announced that Moloco SDK is now available through Google AdMob bidding and Ad Manager’s SDK bidding platforms. In addition, Moloco SDK is fully self-serve for publishers.

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced it will be participating in the event Mobile Apps Unlocked (MAU) Vegas 2025. As a title sponsor of this event, Moloco will lead a customer panel session featuring Nestlé-Purina, Snapchat, and Mistplay; present a keynote session; and offer an interactive booth experience with an informative quiz that tests how well marketers know their target audiences.

Moloco, a leader in operational machine learning (ML) and performance advertising, announced that Jean-Luc Nahon has joined the company as Head of Product for Moloco Ads. His appointment underscores the company’s commitment to continue to grow and accelerate Moloco Ads as the leading solution helping advertisers acquire and re-engage users with precision and at scale.

Moloco, a leader in operational machine learning (ML) and performance advertising, today released findings from its latest research study, 2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps. This research highlights a shift among the top 100 gaming advertisers* as the mobile gaming industry is evolving and entering a new phase of growth. After a period of rapid expansion, followed by corrections, the industry continues to grow, with the most forward-thinking industry leaders focusing on long-term value in order to build sustainable success.

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the appointment of Pat Copeland as General Manager of Moloco Commerce Media (MCM), the only AI-native ads engine that enables retailers and marketplaces to activate high-performing retail media networks using advanced machine learning. In this role, Pat will oversee MCM’s strategic initiatives, product innovation, and customer engagement, driving continued expansion and impact of Moloco’s commerce media business.

Moloco, a leader in operational machine learning (ML) and performance advertising, announced that Iris Chen has joined as General Counsel and Corporate Secretary. This addition to Moloco’s executive team underscores the company’s commitment to supporting its rapid growth and expansion into new markets.

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile Gaming Insights for Global which shows that mobile gaming app marketers are overly focused on a limited number of countries. This research suggests that mobile gaming app marketers around the world may be missing out on hidden opportunities in additional countries that would accelerate user acquisition (UA), tap into high-value users, and drive significant growth.

Moloco, a leader in operational machine learning (ML) and performance advertising, announces a strategic investment in Topsort, an artificial intelligence and auction-based retail media infrastructure company. This investment underscores Moloco's commitment to advancing innovative advertising technologies and shaping the future of retail media. As part of this collaboration, Moloco will be the ML engine that powers Topsort’s retail media infrastructure and will make a financial investment in Topsort.

Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company YouGov, today announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point in consumer consumption habits as they shift from traditional TV to streaming platforms. In October 2023, EMARKETER projected that Connected TV (CTV) ad spend will reach $30.10 billion in 2024. This shift provides advertisers with a massive opportunity to focus on creating a tighter connection between ads shown and outcomes driven by embracing personalized ads and innovative ad formats.

Moloco, a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India. As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetization solution for Viacom18/JioCinema, and it began with the Tata IPL last year. The Tata Indian Premier League, a major sporting event for men’s cricket, occurs annually in India, featuring 74 matches, providing the ultimate opportunity for streaming media monetization, with advertisers reaching massive global audiences of engaged sports fans. Last year, 449 million cricket viewers watched Tata IPL on JioCinema from March to May 2023. Supported by the Moloco ad serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32M users.

Moloco, a leader in operational machine learning (ML) and performance advertising, unveiled the Moloco agency partner program. This program empowers agencies to scale performance for advertiser clients, accelerate user acquisition, and amplify the agency’s presence as a performance marketing leader in mobile app advertising.

Moloco, a leader in operational machine learning (ML) and performance advertising, announced today that Goldman Sachs (NYSE:GS) is recognizing Co-Founder and CEO, Ikkjin Ahn, as one of the Most Exceptional Entrepreneurs of 2023 at its Builders and Innovators Summit in Healdsburg, California.

Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company Ipsos, today announced the findings of the inaugural Mobile App Performance Marketing Global Report. More than 1,600 mobile app marketers were surveyed across nine countries, including US, UK, Korea, France, Germany, Indonesia, Japan, Singapore, and Vietnam.

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning.

Moloco, a leader in operational machine learning (ML) and performance advertising, announced that investors including Fidelity Management & Research Company and Singapore-based global investor, EDBI, have become Moloco shareholders via secondary stock transactions. Fidelity Management & Research Company acquired Moloco shares from Korea Investment Partners (KIP), a Series A investor.

Moloco, a leader in operational machine learning (ML) and performance advertising, today announced a new monetization solution for streaming media and OTT providers. Moloco’s solution helps content owners increase revenue by building unique ad businesses enabling them to serve a broader set of customers than in traditional linear TV businesses.

Moloco, a leader in machine learning (ML) and growth solutions for performance marketers, today announced Tal Shaked has joined Moloco’s leadership team as its first Chief Machine Learning Fellow. Shaked, who brings nearly two decades of experience building transformative ML solutions for companies like Google and Snowflake, will spearhead ML innovations and investments at Moloco.

Moloco, a machine learning company, announced that Barbara Rogan has joined as General Counsel & Corporate Secretary and Brendan Browne as Chief Human Resources Officer. The additions to Moloco’s leadership further strengthens the company’s executive stewardship through expansive growth and new market opportunities. Both positions report to CEO Ikkjin Ahn.

Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk.

Moloco, a machine learning company, today announced the appointments of Sabrina Simmons and Pat Wadors to its Board of Directors, effective September 1, 2022.

Moloco, a machine learning company, today announced that technology platform Bucketplace is utilizing Moloco Retail Media Platform to drive the evolution of its oHouse marketplace through enhanced user experiences and by enabling merchants to make their products discoverable.

Today, Inc. revealed that Moloco placed 95th on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Moloco joins the ranks of the world’s most growth-minded companies, including Facebook, Dave, Credit Karma, Scopely, and Skillz, who have been listed on the Inc. 5000 in previous years. In addition to its overall Inc. 5000 listing, Moloco ranked 9th among all advertising and marketing companies, 15th among all California companies, and 5th among all San Francisco metro companies.

Moloco, a leader in machine learning (ML) and growth solutions for performance marketers, today announced a series of growth and industry leadership activities for the first half of 2022 that demonstrates the company’s momentum. To mark the occasion, the company unveiled a new brand design and corporate messaging through its revamped website, highlighting its capabilities and strengths.

Moloco (www.moloco.com), a leader in machine learning solutions for growth and monetization, announced today it has hired Sunil Rayan as the company’s first Chief Business Officer (CBO). As a pioneer of mobile ad performance marketing, Rayan brings more than 25 years of global experience building commercial and product operations and leading go-to-market teams. He also brings a unique skill set and expertise in business strategy and scaling up large technology-driven businesses.

Moloco, a leader in machine learning (ML) and growth solutions for performance marketers, today announced updates to its cloud-based programmatic advertising platform, Moloco Cloud Demand-Side Platform (DSP). The latest updates focus on improving performance through intelligent budget allocation, automating workflows through smart campaign user interface and user experience (UI/UX), and ad creation.

Moloco (www.moloco.com), a leader in machine learning and growth solutions for performance marketers, announced today the appointment of Dharti Patel as the company’s Chief Accounting Officer (CAO). In her new role, Dharti will oversee Moloco’s global accounting function, financial reporting and tax function and help drive the revenue strategy and overall financial health.

Moloco (www.moloco.com), a leader in machine learning (ML) and growth solutions for performance marketers, announced today the appointment of David Simon as General Manager of Growth Initiatives. In this new role, David will spearhead Moloco’s growth and revenue strategy to help advance the company’s mission of democratizing machine learning solutions for companies of all sizes.