Articles from MGA Entertainment

Mini Desserts & “Big Daddy” Bites Are the Latest Recipe for a Viral Snack

Available Now on the CapCut App for use on TikTok and Instagram, Bratz’s Short-Form Social Series Harkens Back to the Golden Age of Bratz-Owned Entertainment

Concepted and produced by VIRTUE Worldwide and Pulse Films for a second time with MGA Entertainment, the campaign turns Easter and springtime shopping on its head with a 360° entertainment and shopping experience.

Spring and Easter Gifting Yummiland x PEEPS® Lip Gloss Dolls, L.O.L. Surprise!™ Pastel Party™ Tots, and More Make the Perfect Easter Basket Stuffers and “Egg-cellent” Easter Egg Hunt Alternatives

For the first time ever, Roblox Livetopia premieres Rainbow High’s new season of the popular animated series, creating a refreshing, immersive experience with values-based characters that represent the rainbow

Four New, Interactive Toys Inspired by the Beloved Animated Series Bluey Are Coming to Retailers in 2025

Latest Expansion of the Yummiland Doll Collection Adds DIY Body Scents to its Lip Gloss and Lip Balm

All-New Fairy and Unicorn Tots Join Mermaids Collections, Bringing a New Era of Surprise and Delight to Life

As Part of Its Continued Partnership with Sanrio®, the Popular Brand from MGA Entertainment Features Surprise Unboxing of Hello Kitty® Favorites

Created and produced by VIRTUE Worldwide and Pulse Films, the campaign reimagines holiday marketing with a first-of-its-kind, 360° entertainment and shopping experience

There’s No Fear of Empty Shelves During Peak Shopping Season, with New, Affordable Innovations from L.O.L. Surprise!™, MGA’s Miniverse™, Rainbow High™, and Yummiland™

These Tiny Trendsetters Make a Big Impact in the 2024 Gifting Season

To Celebrate KAROL G’s Latin GRAMMY Wins, Bratz and KAROL G Drop the Hottest Bichota-Inspired Exclusive Doll, Available Starting December 3

Beloved Iconic Characters from Jim Henson’s Fraggle Rock: Back to the Rock Return in a New Plush Collection, Bringing Nostalgic Magic to a New Generation

Just in time for holiday gifting, the parent-loved story projector adds beloved names to their portfolio with stories from PAW Patrol®, Baby Shark™, How to Train Your Dragon™ and Fraggle Rock®

Values-based fashion dolls that represent the rainbow, showcase diverse cultures and interests, and appear in daily digital content have a positive impact on ages four and up

The New Supercute DIY Miniature Collection features Hello Kitty-Themed Food and Drinks

The New Movie from MGA Entertainment Teaches Kids About “What’s Inside” Rather Than External Achievement to Celebrate the International Day of the Girl

In Celebration of the Original Film’s 20th Anniversary, Bratz and Paramount Clique Up to Announce Mean Girls Fashion Dolls, Available Beginning October 3, 2024

CarTuned Combines Custom car culture with the Playful "Chibi" Art Style for an Exciting New Collectible Experience

Iconic Toy Brand Partners with Food Artist Beau Coffron of Lunchbox Dad to Support Early Developmental Skills Through the Fun of Playing with your “Food”

GrossMos! Is a Grossly Entertaining Tactile Toy That Offers Kids the Ultimate Prehistoric Play Experience

The newest season of BABY born animated series is Available Now on YouTube

Pixel Petz Ushers in a New Era of Digital Companions with Engaging Activities and Cutting-Edge Technology

The first in MGA Entertainment’s App-Vanced™ line of board games, Finders Creepers™ Combines Classic Board Game Fun with Cutting-Edge Augmented Reality for an Unforgettable Family Experience

A Content Series, Lip Gloss Truck Playset and Six Characters Step on the Scene This Summer from the Entertainment-Backed Powerhouse

LOS ANGELES, July 16, 2024 (GLOBE NEWSWIRE) -- MGA Entertainment and Zapf Creation AG Complete Merger Forming MGA Zapf Creation GmbH

The Newest Mini Collectible Collaborations feature MGA's Miniverse™ Make It Mini Potions™, MGA's Miniverse™ Make it Mini™ The Lord of the Rings™, and More

The TikTok-viral parent hack welcomes new household favorites and cherished characters with collections from DreamWorks Animation’s Kung Fu Panda and Trolls, Eric Carle, Richard Scarry and more

The New Site Will Offer Online-Only Exclusives, Early Access to New Products, and a New MGA Rewards Program

The New Entertainment Content and Spring Product Lines Introduce New and Current Fans to a Reimagined, Fantastical World While Continuing to Encourage Confidence in Kids

MGA Entertainment introduces new lineup including L.O.L. Surprise! Loves CRAYOLA Tots and an imaginative L.O.L. Surprise! Loves CRAYOLA Color Me Studio

LOS ANGELES, Feb. 01, 2024 (GLOBE NEWSWIRE) -- MGA Entertainment, Inc. (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, announced today it has established four wholly-owned subsidiaries in the European Union (EU) to support its fast growing international business. The four subsidiaries – MGA Toys Iberia S.L. (led by Managing Director Mila Gonzalez), MGA Entertainment Greece (led by Managing Director Panos Kalogeropoulos), MGA Entertainment Italy SRL (led by Managing Director Andrea Signorelli), and MGA Toys France (led by Managing Director Thierry Thivolle) – will support marketing and sales administration efforts, staffed by employees who have worked for MGA Entertainment in each of the markets, now employees of their respective subsidiary in the same roles. This move demonstrates the company’s commitment to growing its businesses in those markets and to its international business overall. 

Available for a Limited Time Only, L.O.L. Surprise! Tots Honor the Internationally Renowned and Beloved Character from Global Lifestyle Brand Sanrio

Several Toys on Track to Sell Out Before Christmas Including L.O.L. Surprise!™ , Rainbow High™, and MGA’s Miniverse™ Which Was Just Granted a Patent for the Collectible Brand’s “Make It” Component

New launch brings classic stories from family-favorite brand Sesame Street and new endorsement from American actor and parent David Henrie

Pop-Culture Enthusiasts, Movie Buffs, Avid Foodies, and Kidults Alike Can Celebrate the 20th Anniversary of ‘Elf’ and Create Their Own Mini Replica of the Iconic Elf Candy Spaghetti Dish at Home

LOS ANGELES and LONDON, Oct. 16, 2023 (GLOBE NEWSWIRE) -- MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, its subsidiary MGA Studios, and CAKE, a leading independent entertainment company specialising in the production, distribution, development, financing and brand development of kids’ and family properties based in London, announced that they have signed a multi-year agreement for distribution of a new video series from MGA Studios, Armorsaurs. The series is a remake of the hit 2021 South Korean television show Armored Saurusoriginally developed by Daewon Media that mixes visual effects (VFX) and live action. CAKE will handle all media distribution rights globally outside of South Korea, Japan, China, and France. MGA Entertainment and Daewon Media announced a multi-year agreement for the development, production, and distribution of their content in August 2022.

Iconic Actor and Director Endorses New Fashion-Forward Fall Launches from the No. 1 Fashion Doll Brand to Instill Greater Confidence in Young Girls

Internationally Acclaimed Confectionary Brand, Haribo Joins Robust Portfolio of Best-in-Class Licensing Partners Unique to L.O.L. Surprise! Loves Mini Sweets™ Line

The agreement includes dolls under MGA’s L.O.L. Surprise! Loves brand and sub-licensing opportunities for other product categories

Influencer Marc Sebastian Hosts Mini Food Challenges in the Toy-Inspired Kitchen with Celebrity Guest Judges Including Jake Shane, Ashley Yi, Ivan McComb, and Kouvr Annon to Inspire Comedy and Chaos

The Agreement Includes Toys Based on the New Series on Apple TV+ as well as Sub-Licensing Opportunities for Other Product Categories

LOS ANGELES and Hudson, Ohio, Aug. 29, 2023 (GLOBE NEWSWIRE) -- – The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA), one of the largest and fastest-growing, privately held toy and entertainment companies in the world, has entered into a licensing relationship with Girl Scouts of the USA to introduce the Little Tikes™ 2-in-1 Girl Scout Cookie Booth playset. The playset encourages young kids to expand on essential skills like goal setting and communication while they run their own make-believe business selling toy cookies. 

Branded merchandising experience, Bratz World, slated to pop-up across the U.S. timed to Bratz x Kylie doll debut on shelves in October

All-New Innovative and Portable Projector Brings Storytime to Life for Children Ages 3-6 through Classic Story Collections Like Little Golden Books

Imaginative and educational five-minute long episodes are set to roll out beginning August 26

Bratz Partners with the Beauty Mogul to Release New Bratz Collectibles Over the Coming Weeks

All-in-One Plush Toy Offers Hours of Fun and Three Ways to Play with Unique and Colorful Characters featuring Patent-Pending, Pullable Fluff

Survey From MGA’s Leading Fashion Doll Brand Explores What Parents and Kids Look for in Young Friendships, with Authenticity and Confidence as Top Qualities

The Globally Popular Brand from MGA Entertainment Continues to Create New Dolls That Show Its Commitment to Innovation and Play Value through Transformation Features, Licensing Partnerships, and Reimagined Classics

MGA Entertainment and Aquifer Launch New Digital Licensed Category for Customized Animated Shorts Featuring Special Limited-Time Only Valentine’s Day Videos

Fan-Favorite Bratz® Dolls Receive Rebellious and Avant-Garde Makeover Sure to Ignite Collectors’ Inner Drip GaWD

Make It Mini Food Lines Diner and Café Editions Offer Hands-on Activity and Decorative Display for DIY-Enthusiasts, Miniature Lovers, Food Enthusiasts and Collectors This Holiday Season

The move signals MGA’s strong commitment to growing its dominance in the rapidly evolving digital entertainment landscape by pursuing strategic gaming and tech acquisitions or partners

Leading Doll Brand Enters the Metaverse with the Establishment of an Exclusive High School Slated to Exist in Perpetuity

Toy and Entertainment Company MGA Reveals the Latest and Greatest Products for Gifting to Kick Off Holiday Shopping

Brand Debuts Reproductions of Fan-Favorite Bratz Series 2 and Girls Nite Out Dolls, Launch All-New Cult Gaia Designer Dolls, and Expand Portfolio of Licensed Products

Join Other Fans for a Global Viewing Party Premiere of “L.O.L. Surprise!™ Winter Fashion Show” Movie Streaming This Month

New Collectible Line-Up Teams the Worldwide Sensation in Dolls with the Worldwide Sensation in Sports

This Beautifully Appointed Collector Doll Was Inspired by Local Traditions and Designers from Around the World

80% of Americans Purchase Gifts that Feature Element of Surprise