Articles from Cognitiv

Cognitiv, the leading advanced performance partner powered by deep learning, today announced that marketing and media industry veteran Michael Kassan has joined its Board of Directors, bringing decades of media, marketing, and investing expertise to the company.

Cognitiv, the leading advanced performance partner powered by deep learning, today announced that they have expanded their longtime work with OpenAI, which began in March 2023. Cognitiv was one of the first adtech companies to enter into an enterprise collaboration with OpenAI and one of the earliest adopters of its APIs. Building upon OpenAI’s models, Cognitiv is delivering privacy-safe advanced contextual advertising capabilities to brands and agencies through Cognitiv’s groundbreaking product ContextGPT. In that time, the collaboration has increased significantly, with advertiser adoption of ContextGPT growing more than 10x in the last 12 months. This tremendous growth is fueled by the market’s need for new capabilities across brand-suitable contextual targeting and predictive intelligence. This new phase of collaboration further expands the scope of what Cognitiv can do with OpenAI.

European Media Buyers Gain Access to Powerful GPT-Powered Multi-Language Contextual Offering for Programmatic Advertising

Cookieless AI Solution Uses GPT Large Language Models To Deliver Relevance and Performance at Scale

The Company Redefines Media Buying for the Cookieless Future With The Industry’s First Deep Learning Advertising Platform Built on Advanced AI

Next-Generation Features Unlock Access to Content Aligned with Brand Values and Diverse Audiences at Scale

Bid shading, a pervasive optimization practice used in programmatic advertising, is likely leading to $6.6 billion in wasted advertising spend each year. In addition, this practice is not well understood or regarded by most digital media buyers according to a survey just released. The research was spearheaded by Cognitiv, the leading custom AI partner delivering algorithms unique to each advertiser, in partnership with independent research agency, Alter Agents, and queried more than 250 US digital media buyers to explore the complexity of today’s bidding environment and how current solutions are performing for advertisers. Considering that last year, advertisers spent $109.4 billion on programmatic advertising (excluding search), an evolved approach to bidding is essential.