-- As Mother's Day approaches, the true gift for moms is never just a single day on the calendar. EKOUAER, a lifestyle brand dedicated to comfortable loungewear, has joined forces with Numomish, a maternal emotional community platform, to launch a 12-day special campaign named "Steal Back the Night" on Instagram from May 5 to May 16. The campaign aims to draw society's attention to the long-overlooked "me-time" of mothers and offer them a night of restful sleep through daily giveaways.
Where Have Moms' "Nights" Gone?
"We often sing the praises of mothers' round-the-clock dedication, but we forget to ask: Did you sleep well last night?" Countless times during the night, mothers are the last to close their eyes and the first to be awakened by their children's cries. Their "Me-Time," that quiet nighttime period belonging solely to themselves, has quietly vanished amidst the daily routine of caregiving.
Having observed that countless mothers have been sacrificing sleep and personal space for an extended period due to childcare, housework, and work, EKOUAER and Numomish have jointly initiated this 12-day social media campaign. They call on everyone to stop romanticizing the image of the "supermom" and instead offer practical care, starting with a set of soft pajamas.
Campaign Mechanism: 12 Days, 12 Themes, 12 "Sleep Sets"
From May 5 to May 16, for 12 consecutive days, EKOUAER and Numomish will post an interactive topic on their official Instagram accounts each day, inviting all mothers to participate:
How to Participate:
Follow the official accounts of @EKOUAER and @Numomish.
Like the daily campaign post.
Comment and answer the daily theme question.
Daily Prizes:
EKOUAER Sleep Set: A piece of skin-friendly and comfortable EKOUAER pajamas/loungewear + a light-blocking eye mask to help mothers block out light and distractions and return to deep sleep.
One lucky participant will be drawn each day to receive the daily set. A total of 12 sets will be given away throughout the campaign.
Brand Message: Give the Night Back to Every Mother
As a loungewear brand centered around "comfort, freedom, and healing," EKOUAER has long been concerned about the physical and mental well-being of women at home. By teaming up with Numomish, which focuses on empowering modern motherhood, they have extended Mother's Day into a nearly two-week-long campaign of care. Through daily different topics, they hope to encourage mothers to voice their overlooked fatigue and let everyone see that sleep deprivation is not a badge of honor for motherhood but a health issue that needs to be addressed. Every like and comment is a vote for "mothers' sleep freedom."
EKOUAER and Numomish invite you to join them in using 12 days to help mothers, as well as every individual who has been overlooked, "steal back" their nights.
About EKOUAER
EKOUAER is a globally leading loungewear and pajama brand committed to creating a "home-is-relaxation" experience for modern people with ultra-comfortable materials and minimalist designs. Its products are sold in over 20 countries and trusted by millions of women.
About Numomish
Numomish is a digital community and support platform connecting mothers worldwide. It focuses on the real needs of mothers in terms of childcare, self-growth, and mental health. Through content, activities, and a mutual support mechanism, it helps mothers find connections and breathing space in their busy lives.
Contact Info:
Name: Dana Li
Email: Send Email
Organization: EKOUAER
Website: https://EKOUAER.com/
Release ID: 89190872
If you come across any problems, discrepancies, or concerns related to the content contained within this press release that necessitate action or if a press release requires takedown, we strongly encourage you to reach out without delay by contacting error@releasecontact.com (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our committed team will be readily accessible round-the-clock to address your concerns within 8 hours and take appropriate actions to rectify identified issues or support with press release removals. Ensuring accurate and reliable information remains our unwavering commitment.