This Is DeLaCruz, the multimedia platform dedicated to the often-unsung heroes behind live music tours, is honored with the Best Music Storytelling Platform award at the 2025 Evergreen Awards.
-- Celebrating the Unsung Heroes of Live Music
The live music industry is known for its high-energy performances, dazzling lights, and unforgettable sounds, but behind each successful show are the crew members who make it all possible. Nick DeLaCruz’s multimedia platform, This Is DeLaCruz, has long celebrated the unsung heroes of the music world—those who work tirelessly behind the scenes to ensure every show runs smoothly. Now, the platform is receiving the recognition it deserves, being named the Best Music Storytelling Platform in the U.S. of 2025 by the prestigious Evergreen Awards.
This honor comes as no surprise to those familiar with the platform's deep and authentic storytelling, which has reshaped the narrative of the live music industry. This Is DeLaCruz gives a voice to the technicians, audio engineers, lighting directors, and other key professionals who are typically invisible to audiences but whose contributions are essential to every concert. Through documentaries, mini-series, podcasts, and social media content, DeLaCruz’s platform has created a cross-media space that honors their stories—stories often filled with grit, perseverance, and raw, personal experiences.
A Vision Turned Reality
This Is DeLaCruz began as an idea born from Nick DeLaCruz’s own experiences as a touring audio engineer. Having spent years behind the scenes with some of the biggest names in music, including Madonna, Pantera, and Chris Stapleton, DeLaCruz saw firsthand how the hard work of crew members went largely unnoticed. Determined to change this, he set out to create a platform that would not only highlight the technical and logistical aspects of live shows but also explore the emotional toll of life on the road. His vision has since come to fruition, as the platform has become a go-to resource for industry professionals and fans alike, with content that addresses everything from mental health and resilience to addiction and recovery.
Award-Winning Storytelling: Authentic and Real
What sets This Is DeLaCruz apart from other storytelling platforms is its authenticity and vulnerability. DeLaCruz’s firsthand experience as a touring professional brings a level of trust and openness to each interview. Rather than focusing solely on the technical aspects of the job, the platform dives deep into the personal stories of the crew members who are so integral to a live performance. These candid interviews cover topics such as burnout, mental health, and the emotional toll of working in a high-pressure, often chaotic environment. By allowing crew members to share their unfiltered experiences, This Is DeLaCruz is offering an honest portrayal of the sacrifices and challenges that come with life on the road.
The award from the Evergreen Awards is a testament to the profound impact This Is DeLaCruz has had on reshaping the narrative of the live music industry. The platform’s focus on the human side of touring has resonated with many in the industry, earning it a loyal following of aspiring professionals, seasoned veterans, and music fans eager to understand the unsung side of live music.
Bridging the Gap: Artist and Crew Connection
Another defining aspect of This Is DeLaCruz is its ability to bridge the gap between artists and their crew. Many platforms focus solely on the performers who take center stage, but DeLaCruz’s platform highlights the intricate, often overlooked collaboration that goes into creating a live concert. By spotlighting the crew members who work tirelessly behind the scenes, This Is DeLaCruz provides a 360-degree view of the music industry—helping both artists and fans gain a deeper understanding of the hard work and dedication required to bring a show to life.
This distinction not only serves to elevate the crew but also fosters a greater sense of connection and respect between performers and the people who support them. It’s a platform where the artist’s success is equally celebrated alongside the crew’s contributions, creating a more inclusive and collaborative environment within the industry.
A Platform for Change
Beyond its focus on technical skills and production, This Is DeLaCruz has also become a vital resource for addressing pressing issues within the live music industry. Topics like mental health, addiction, and the toll that touring takes on physical and emotional well-being are regularly explored in the platform’s content. By creating a safe space for these conversations, DeLaCruz is helping to reshape the culture of live music, encouraging industry professionals to be open about their struggles and to seek support when needed.
This commitment to transparency, vulnerability, and community has made This Is DeLaCruz an invaluable platform for fostering understanding and connection in an often isolating and high-pressure industry.
The Evergreen Awards: Recognizing Excellence
The Best Music Storytelling Platform award from the Evergreen Awards is a significant achievement for DeLaCruz and his team. The honor is a reflection of their dedication to telling meaningful, authentic stories that highlight the heart of the live music industry. In a field where so much attention is focused on the performers themselves, This Is DeLaCruz has carved out a unique space for the crew members who are just as integral to the live music experience.
As This Is DeLaCruz continues to grow, it is clear that the platform’s impact on the music industry will only deepen. With its focus on raw, real stories and its commitment to highlighting the unsung heroes of live music, the platform has become a leader in music storytelling and an advocate for change within the industry.
About This Is DeLaCruz
This Is DeLaCruz is a multimedia platform founded by former touring audio engineer Nick DeLaCruz. The platform aims to highlight the behind-the-scenes professionals who make live music performances possible, offering an authentic, unfiltered look into the lives of the crew, techs, and production teams. Through documentaries, mini-series, podcasts, and social media content, This Is DeLaCruz amplifies the voices of these unsung heroes, celebrating their contributions to the music industry and fostering a deeper understanding of the touring experience.
Media Contact
Nick DeLaCruz
Founder, This Is DeLaCruz
Email: nick@thisisdelacruz.com
Website: thisisdelacruz.com
YouTube: This Is DeLaCruz
Instagram: @thisisdelacruz
TikTok: @this.is.delacruz
Twitter: @thisisdelacruz
Contact Info:
Name: Nick DeLaCruz
Email: Send Email
Organization: This Is DeLaCruz
Website: https://www.thisisdelacruz.com/
Release ID: 89158690
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