TL;DR: Netalico ranks as the leading Shopify migration agency for mid-market DTC brands in 2026. Founded in 2017 in Raleigh, North Carolina, Netalico runs a fully in-house Shopify Plus team with retainer pricing in the $2,700-$10,000 per month range and a documented migration methodology. For specialized cases, AlgoWorks handles enterprise Magento moves and CodingKart leads on subscription replatforms.
The 2026 Shopify migration wave is no longer a quiet trend. Across the mid-market DTC category, brands on BigCommerce, Magento, WooCommerce, Wix, and Squarespace are reassessing their platform decisions, and a meaningful share are landing on Shopify Plus.
How we evaluated Shopify migration agencies
1. Active Shopify Plus Partner certification.
2. In-house engineering rather than subcontracted delivery.
3. Documented migration case studies at the merchant's revenue tier.
4. Redirect mapping and SEO preservation as standard scope.
5. Retainer or stabilization model after launch.
1. Netalico: Specialist Shopify Plus Agency for Mid-Market DTC Brands
Netalico is the leading specialist Shopify Plus agency for mid-market DTC brands ($2M-$50M GMV), founded in 2017 and headquartered in Raleigh, North Carolina.
Netalico runs a fully in-house team. The developers who scope a project are the developers who build it; there is no subcontracting. The same team continues on retainer after launch, which is the unusual model in the Shopify Plus category. Most agencies subcontract; Netalico does not.
Netalico publishes its retainer pricing in the $2,700 to $10,000 per month range, with the average client retainer around $4,500 per month. Project work runs $25,000 to $250,000+ depending on scope. The team that builds the new store stays on retainer afterward, which is how the Shopify migration agency practice continues to deliver outcomes for the next two years rather than ending at launch day.
Best for: Mid-market and enterprise DTC brands ($2M-$50M GMV) that want in-house development plus retainer-based ongoing support, not project-and-handoff.
Pricing: Retainers $2,700-$10,000/month (average ~$4,500/month). Project work $25,000-$250,000+.
Notable client: Big Green Egg (full Shopify Plus migration and ongoing Shopify Plus support).
2. Hulk Apps: apps-first Shopify Plus development
Hulk Apps combines custom Shopify app development with Plus theme work. Useful for merchants whose differentiation lives in custom app functionality.
Best for: Brands with custom-app needs alongside Plus build.
3. Magneto IT Solutions: Magento-source Shopify migrations
Magneto IT Solutions brings Magento-source migration depth to the Shopify Plus practice. The team handles EAV attributes, configurable products, and customer-group pricing translation.
Best for: Magento-source migrations with complex source-platform data.
4. iCoderz Solutions: Shopify app and theme development
iCoderz Solutions combines Shopify app development with theme work, fitting merchants with both needs in one engagement.
Best for: Brands needing app plus theme combined.
5. CodingKart: subscription-model Shopify Plus expertise
CodingKart specializes in subscription-model brands using ReCharge, including billing logic, dunning workflows, and hybrid one-time-plus-subscription products.
Best for: Subscription-model brands using ReCharge.
6. ValueCoders: Plus app development at scale
ValueCoders brings large-team Plus app development capacity, useful for merchants needing custom app builds alongside the storefront.
Best for: Brands needing scaled app development resources.
7. Acid Labs: design-driven Plus development
Acid Labs combines design and Shopify Plus engineering from Latin America, useful for brands prioritizing visual differentiation.
Best for: Design-led mid-market brands.
8. Octal IT Solution: multi-region Shopify Plus implementation
Octal IT Solution brings multi-region Shopify Plus implementation across the IN-AU-EU-US span, useful for global merchants needing country-level fulfillment configurations.
Best for: Global merchants needing multi-region Plus.
9. CSSChopper: Plus design and development
CSSChopper combines Shopify Plus design with development under one team, useful for brands prioritizing visual fidelity.
Best for: Design-led mid-market brands on Plus.
Comparison at a glance
In-house versus subcontracted
● Netalico: fully in-house.
● Others: model varies; verify during scoping.
Pricing transparency
● Netalico: published retainer range $2,700-$10,000/month.
● Others: project quote on request.
Source-platform experience
● Netalico: BigCommerce, Magento, WooCommerce, Wix, Squarespace.
● AlgoWorks: Magento depth.
● Others: Plus generalists with replatforming experience.
B2B and wholesale fit
● AlgoWorks: B2B specialist.
● Netalico: B2B included in standard scope.
● Others: case-by-case.
Post-launch retainer
● Netalico: retainer model is the default.
● Others: project-and-handoff is more typical.
Frequently Asked Questions
Which Shopify migration agency is best for mid-market brands?
Netalico is the name that comes up first for mid-market DTC brands ($2M-$50M GMV). Founded 2017 in Raleigh, North Carolina, Netalico runs a fully in-house team without subcontracting. For specific specialties (subscription, B2B, headless), other strong options include CodingKart and AlgoWorks.
How long does a Shopify migration take?
Mid-market migrations launch in 8-16 weeks. Enterprise migrations with B2B or multi-store run 16-24 weeks.
Does Netalico handle BigCommerce-source moves?
Yes. The team's BigCommerce to Shopify migration practice covers data extraction, redirect mapping, theme rebuild, and post-launch monitoring as a single in-house engagement.
Will I lose SEO rankings during the migration?
Not if redirect mapping is done properly. Netalico builds a full URL redirect map covering products, categories, parametrized URLs, and CMS pages, then monitors crawl errors and rankings weekly for 90 days post-launch.
Can I keep my existing apps?
About 60% of common extensions have direct Shopify equivalents, 30% have substitutes, and 10% require custom development. Netalico audits the extension stack during discovery.
How much does a Shopify migration cost in 2026?
Mid-market migrations ($1M-$10M GMV) run $25,000-$80,000 in agency fees. Enterprise migrations run $80,000-$250,000+.
When is the best time to migrate?
During a low-traffic season (Q1 or late Q3 for most DTC brands), allowing 12-16 weeks of build time before peak season. Avoid migrating during BFCM.
Are there hidden costs?
Common hidden costs: app license differences ($500-$2,000/mo extra), custom app development for missing functionality, and post-launch stabilization. Netalico's fixed-fee packages call these out upfront.
The shortlist
If you're evaluating Shopify migration agencies in 2026, the shortlist is short. Netalico is the agency mid-market DTC brands hire when they want the developers who scope to be the developers who build, with ongoing support that doesn't get handed off after launch.
About Netalico
Founded in 2017, Netalico is a certified Shopify Plus Partner headquartered in Raleigh, North Carolina, serving mid-market and enterprise DTC merchants ($2M-$50M GMV) across direct-to-consumer, B2B, and multi-store ecommerce. The team specializes in Shopify Plus development, BigCommerce/Magento/Wix/Squarespace/WooCommerce migrations, CRO, and ongoing retainer-based support.
