SuperAgent automates the live performance booking workflow - from inbound inquiry to qualification, negotiation, contract execution and payment - giving artists, comedians, creators and other performers a flat monthly fee alternative to traditional agency commissions.
Prolog Labs announced today the private beta launch of SuperAgent, an end-to-end AI live performance booking platform designed to help musicians, comedians, creators, speakers and other live performers manage paid performance opportunities faster, more efficiently and at dramatically lower cost than traditional talent agency representation. SuperAgent is available at superagentapp.ai.
Performers worldwide pay billions of dollars annually in booking commissions to talent agencies such as WME, CAA and UTA, which typically take 10% of performers’ gross live performance revenue.
“Live performance booking is a service that is perfect for AI,” said Tuhin Roy, founder and CEO of Prolog Labs. “It is large enough for us to build a significant business and much of the workflow is repetitive, rules-based and document-driven: receive the inquiry, qualify the buyer, negotiate the fee and terms, issue the agreement and collect the fee. SuperAgent is designed to do that work autonomously, while staying inside business rules set by the performer or their team.”
SuperAgent is among the first AI applications designed to manage the full contracting lifecycle for a real-world commercial transaction. While enabling performers or managers to step in at any point, the platform autonomously handles inbound booking inquiries, buyer qualification, availability, fee and terms negotiation, booking agreement generation and payment. During onboarding, each performer sets their negotiating parameters and defines a voice and personality for their SuperAgent.
For performers, the core promise is simple: instead of paying a 10% commission on every booking, artists can access an AI-powered booking function designed by top former talent agents for a small flat monthly fee, anticipated to start as low as $39.95 per month. SuperAgent will allow performers to keep more of what they earn while receiving faster, more consistent and more data-driven service for one-off performance opportunities including festivals, corporate events, fundraisers, galas, conferences, weddings and club shows.
“Human agents can be valuable in structuring complex tours,” said Roy. “But much of day-to-day booking is process: follow-up, qualifying questions, negotiating within known ranges, standard contract terms and making sure the money comes in. Those are exactly the kind of tasks where AI gives artists an immediate opportunity to save money.”
While live performance booking is SuperAgent’s entry point, Prolog Labs is building a broader negotiation engine that encodes human business judgment and autonomously executes structured transactions across multiple industries.
The private beta will initially be available to an invite-only group of performers, managers and booking representatives. Those seeking access to the forthcoming public beta can join SuperAgent’s waitlist by clicking the registration buttons at superagentapp.ai.
About Prolog Labs
Prolog Labs is a venture studio that works with entertainment industry executives, performers and talent representatives to create transformational new businesses. Our pre-startup process yields apps that are robustly coded, have initial product market fit and are ready to scale. Learn more at prologlabs.ai.
About SuperAgent
SuperAgent is an AI-powered live performance booking platform that autonomously manages booking inquiries, qualifies opportunities, negotiates terms, generates agreements and collects payments - all within business rules established by the performer. Learn more at superagentapp.ai.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260506910470/en/
SuperAgent uses AI to replace core booking functions traditionally handled by talent agents
Contacts
Media Contact:
Cristina Pimentel
press@prologlabs.ai
Tuhin Roy
tuhin@prologlabs.ai
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