Southern Glazer's Wine & Spirits Promotes Robert Brooks to Executive Vice President, General Manager, New Mexico

Southern Glazer’s Wine & Spirits (Southern Glazer’s) – the world’s preeminent distributor of beverage alcohol – today announced that it has appointed Robert (Bob) Brooks to the role of Executive Vice President, General Manager, New Mexico, effective February 3, 2025.

In this role, Brooks will report to Lewis Kenrick, President, West Region, Southern Glazer’s and will be responsible for leading all business activities in the New Mexico market.

“Bob is an experienced and proven leader who’s achieved significant success for Southern Glazer’s markets,” said Kenrick. “He strives to implement strategic initiatives while fostering a culture of recognition and ensuring world-class customer service across all levels. We’re looking forward to seeing Bob harness his expertise and passion to create a lasting impact on the New Mexico business.”

Brooks began his career with Southern Glazer’s in 2007 as a Sales Trainee. During his 18 years with the Company, he’s held positions of increasing responsibility, including Sales Consultant, General Sales Manager, Director of Sales for Northwest Arkansas, Director of Commercial Operations for Arkansas, and Vice President of Commercial Strategy for Arkansas, Louisiana, Oklahoma, and Tennessee. In his most recent role, Brooks led significant impact while serving as Vice President, General Manager for Southern Glazer’s of Tennessee.

An announcement for Brooks’ replacement is forthcoming.

About Southern Glazer’s Wine & Spirits

Southern Glazer’s Wine & Spirits is the world’s preeminent distributor of beverage alcohol, building brands for moments that matter. The multi-generational, family-owned Company has operations in 47 U.S. markets and Canada, as well as brokerage operations through its Southern Glazer’s Travel Retail Sales & Export Division in the Caribbean, Central and South America. In 2024, Southern Glazer’s was recognized by Newsweek as one of America’s Greatest Workplaces for Diversity and America’s Greatest Workplaces for Women. Southern Glazer’s urges all retail customers and adult consumers to market, sell, serve, and enjoy its products responsibly. For more information visit www.southernglazers.com. Follow us on Facebook, Twitter and Instagram @sgwinespirits.

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